About Square Gold PR
Building Africa's most influential brands since 2001
Our Story
Square Gold PR & Marketing opened for business in 2001 as a sole proprietorship of Margaret Waithaka after she left CCL having set up the Public Relations division. In 2003, the business was incorporated as a limited company.
We have come a long way since then and we have a list of happy clients. Today we have found a niche in the generation of influence and credibility for brands and we are looking at a future where we shall become the force behind influential brands in the African continent.
Who We Are
- Experts in Development Communication: Our team combines deep sector knowledge with communication expertise to support programs in energy, agriculture, education, livelihoods, governance, and more.
- Community-Centered Storytellers: We highlight real stories of transformation, resilience, and innovation from the ground up.
- Advocacy & Policy Communicators: We craft messages that influence public opinion, mobilize communities, and support policy change.
- Trusted Partners: We work hand-in-hand with NGOs, government agencies, donors, and grassroots organizations to ensure communication is ethical, inclusive, and impactful.
Our Mission & Vision
Our Vision
To become part of the force behind Africa's most influential brands.
Our Mission
To strengthen development outcomes by using communication as a tool for empowerment, awareness, and accountability.
Our Values
- Excellence: We strive for the highest quality in everything we do
- Integrity: We maintain honesty and transparency in all our relationships
- Innovation: We continuously seek new and better ways to serve our clients
- Collaboration: We work together with our clients as partners
- Results-driven: We focus on delivering measurable outcomes
Our Journey
Milestones in our growth and development
Foundation
Square Gold PR established as a sole proprietorship by Margaret Waithaka
Incorporation
Business incorporated as a limited company
Expansion
Began working with international clients including Department of Export Promotion of Thailand
Tool Development
Introduced proprietary tools: SGPR Health Check™, PCI™, SCI™, and RCI™
Digital Transformation
Expanded digital PR capabilities and online reputation management services