About Square Gold PR

Building Africa's most influential brands since 2001

Our Story

Square Gold PR & Marketing opened for business in 2001 as a sole proprietorship of Margaret Waithaka after she left CCL having set up the Public Relations division. In 2003, the business was incorporated as a limited company.

We have come a long way since then and we have a list of happy clients. Today we have found a niche in the generation of influence and credibility for brands and we are looking at a future where we shall become the force behind influential brands in the African continent.

Who We Are

  • Experts in Development Communication: Our team combines deep sector knowledge with communication expertise to support programs in energy, agriculture, education, livelihoods, governance, and more.
  • Community-Centered Storytellers: We highlight real stories of transformation, resilience, and innovation from the ground up.
  • Advocacy & Policy Communicators: We craft messages that influence public opinion, mobilize communities, and support policy change.
  • Trusted Partners: We work hand-in-hand with NGOs, government agencies, donors, and grassroots organizations to ensure communication is ethical, inclusive, and impactful.

Our Mission & Vision

Our Vision

To become part of the force behind Africa's most influential brands.

Our Mission

To strengthen development outcomes by using communication as a tool for empowerment, awareness, and accountability.

Our Values

  • Excellence: We strive for the highest quality in everything we do
  • Integrity: We maintain honesty and transparency in all our relationships
  • Innovation: We continuously seek new and better ways to serve our clients
  • Collaboration: We work together with our clients as partners
  • Results-driven: We focus on delivering measurable outcomes
team-photo
20+ Years Experience
50+ Happy Clients
100+ Projects Completed

Our Journey

Milestones in our growth and development

2001

Foundation

Square Gold PR established as a sole proprietorship by Margaret Waithaka

2003

Incorporation

Business incorporated as a limited company

2009

Expansion

Began working with international clients including Department of Export Promotion of Thailand

2015

Tool Development

Introduced proprietary tools: SGPR Health Check™, PCI™, SCI™, and RCI™

2021

Digital Transformation

Expanded digital PR capabilities and online reputation management services