Our Proprietary Tools
Strategic frameworks designed to measure and enhance communication effectiveness
Our Measurement Frameworks
We've developed specialized tools to assess and improve your communication strategy
A good tool is every workman's dream and we are no different. We are consistently developing tools to help the organizations we work with understand why effective communication is important. These tools help us gauge the level of intervention and guide our entry point with our clients.
SGPR Health Check™
An easy-to-administer diagnostic tool that evaluates your current communication effectiveness and identifies areas for improvement.
- Comprehensive communication audit
- Gap analysis and opportunity identification
- Customized recommendations
PCI™ Framework
Measures PR performance in three key areas for profit-oriented businesses: Profit, Credibility & Influence.
- ROI measurement for PR activities
- Brand credibility assessment
- Influence mapping and enhancement
SCI™ Framework
Designed for development organizations to measure Sustainability, Credibility & Influence of their brand and operations.
- Sustainability impact assessment
- Stakeholder trust measurement
- Influence capacity evaluation
RCI™ Framework
Analyzes the relationship between Recognition, Credibility & Influence for governments, businesses and consumer organizations.
- Brand recognition mapping
- Credibility index development
- Influence network analysis
Our Strategic Approach
Square Gold PR & Marketing uses a cyclical strategy with six key stages
Brief & Audits
Identify and scope the business needs or issues
Audience Mapping
Identify target audiences, where they can be found, how they are influenced, and where they get their information
Strategy Development
Develop an integrated mix of communication touch points based on insights from the first two stages
Produce
Create an audience-centric campaign that delivers key messages in a format tailored to the specific audience
Execute
Integrate the delivery of campaign elements across multiple channels, including third-party influencers and direct-to-audiences
Measure
Define metrics to measure influence, engagement, and reach
Our strategic approach is a continuous cycle that ensures we consistently deliver measurable results for our clients. Each stage builds upon the previous one, creating a comprehensive framework for communication success.
Data-Driven Insights
Our strategy is grounded in research and data analysis, ensuring decisions are based on evidence rather than assumptions.
Audience-Centric Approach
We prioritize understanding your audience's needs, preferences, and behaviors to create truly effective communication.
Integrated Methodology
Our approach combines traditional PR expertise with digital innovation for comprehensive coverage.
How Our Tools Work
A systematic approach to communication assessment and enhancement
Assessment
We begin with a comprehensive evaluation of your current communication practices using our specialized tools.
Analysis
Our team analyzes the data to identify strengths, weaknesses, opportunities, and potential threats.
Recommendation
We provide tailored recommendations and strategies to address identified gaps and leverage opportunities.
Implementation
We work with you to implement the recommended strategies and monitor progress.
Measurement
We continuously measure results and refine approaches to ensure optimal outcomes.
Tool in Action: DEP Thailand Case Study
The Department of Export Promotion of Thailand has benefitted greatly from our RCI™ tool and rollout method, increasing experiential turnouts by nearly 70% in the last two years.