Our Client Success Stories
Discover how we've helped brands across Africa build influence and credibility
Case Studies
Detailed accounts of our work and the results we've achieved for our clients
Government of Kenya – Petroleum Sector (KEPTAP / World Bank-IDA)
Challenge
Low public awareness and limited stakeholder engagement around governance reforms in Kenya’s petroleum sector, under the World Bank’s KEPTAP initiative.
Our Solution
In consortium with VisionRI (India), SGPR developed and implemented a comprehensive Public Information & Awareness Building Campaign. The strategy included mass media campaigns, community sensitization forums, stakeholder dialogues, and knowledge products to promote understanding of petroleum sector reforms.
Services Provided
- Public Awareness Campaigns
- Stakeholder Engagement
- Communication Strategy
- Policy & Governance Communication
Key Results
- Enhanced public understanding of petroleum sector reforms
- Strengthened trust and transparency between GoK, citizens, and industry stakeholders
- Increased visibility of KEPTAP as a governance reform initiative
- Improved capacity of government agencies to communicate complex policy issues
Kenya Rural Transformation Centers Digital Platform (AFDB / Cooperative University of Kenya)
Challenge
Limited visibility and stakeholder awareness of the Kenya Rural Transformation Centers Digital Platform, an AFDB-funded initiative aiming to digitize agricultural value chains across Kenya.
Our Solution
Designed and developed a comprehensive Strategic Communication Program in joint venture with DevEmerge (India). The program included targeted messaging, stakeholder mapping, media engagement, and digital outreach to enhance visibility of the platform and the role of donors.
Services Provided
- Strategic Communication
- Stakeholder Relations
- Public Awareness Campaigns
- Digital & Social Media Strategy
Key Results
- Improved visibility of the Digital Platform among farmers, FOs, value chain actors, and government stakeholders
- Strengthened donor recognition and credibility for AFDB and project partners
- Enhanced collaboration between county and national government stakeholders
- Laid the foundation for scaling the platform across Kenya’s 7 agricultural zones
Commercial Bank of Ethiopia (CBE)
Challenge
CBE required a comprehensive review of its internal and external communication practices to align with its rapid growth, wide branch network, and expanding digital banking services.
Our Solution
Conducted an in-depth assessment of communication channels and practices, and co-developed a strategic communication framework in partnership with DevEmerge (India). The strategy included detailed guidelines and initiatives for stakeholder engagement, staff communication, and public relations.
Services Provided
- Strategic Communication
- Stakeholder Relations
- Research & Communication Audits
- Advocacy Communication
Key Results
- Comprehensive communication strategy and guidelines delivered
- Improved internal alignment across 1,800+ branches
- Enhanced external communication with key stakeholders and customers
- Strengthened the Bank’s reputation as a modern, customer-focused institution
Career Guidance Institute (CGI)
Challenge
Low awareness and limited uptake of Rural Employment Services (RES) among refugees, host communities, and employers in Turkana and Garissa Counties.
Our Solution
Developed and implemented a comprehensive communication strategy leveraging mass media, community sensitization, and targeted outreach campaigns to promote awareness, build trust, and encourage adoption of RES programs.
Services Provided
- Strategic Communication
- Public Awareness Campaigns
- Media Relations
- Community Engagement
Key Results
- Significant increase in awareness and understanding of RES services in Turkana and Garissa
- Improved participation from refugees, host communities, and employers
- Strengthened credibility and visibility of CGI as a key partner in employment services
- Positive impact on livelihood opportunities in marginalized regions
Department of Export Promotion, Thailand
Challenge
Establish presence in East Africa to leverage rising demand for quality finished imports from Asia.
Our Solution
Implemented RCI™ tool and rollout method, increasing experiential turnouts by nearly 70% over two years.
Services Provided
- Trade Exhibition Management
- Media Planning & Buying
- Media Relations & Editorial
Key Results
- 70% increase in experiential turnouts
- Coverage across 12 East African countries
- Significant media ROI from trade events
DT Dobie
Challenge
Enhance brand presence and customer experience for multiple automotive brands including Mercedes & Nissan.
Our Solution
Utilized PCI™ tools for customer experience, media relations, and event management.
Services Provided
- Media Relations
- Event Management
- Editorial Counsel
- Social Media Management
Key Results
- Enhanced media relations
- Wider social media footprint
- Confident approach in deliberate communication
Kingsway Tyres Ltd
Challenge
Mark 50 years of operation with impactful celebrations while enhancing community engagement.
Our Solution
Comprehensive anniversary program including high-level meetings, client recognition gala, and CSR initiatives.
Services Provided
- Event Management
- CSR Strategy
- Media Engagement
- Brand storytelling
Key Results
- Successful 50th anniversary celebrations
- Enhanced community engagement through CSR
- Increased media coverage for brand initiatives
Lusaka Agreement Taskforce
Challenge
Raise awareness about illegal trade in fauna and flora across Africa.
Our Solution
Strategic communication campaign around Africa Law Enforcement Day celebrating the African elephant.
Services Provided
- Crisis Communication
- Media Relations
- Event Management
- Strategic Messaging
Key Results
- Generated USD 400,000 in Media ROI
- One of the biggest conservation stories of 2011 in Africa
- Increased awareness about illegal wildlife trade
South Africa Tourism
Challenge
Promote South Africa as a preferred tourist destination in East Africa.
Our Solution
Comprehensive "In Country" Kenya strategy with activations across East Africa.
Services Provided
- Market Activation
- Media Planning & Buying
- Business Matching
- Event Management
Key Results
- Consistent market presence since 2003
- Successful activations in Kenya, Uganda & Tanzania
- Strong travel trade partnerships
Real Insurance
Challenge
Increase brand visibility and market share in competitive insurance sector.
Our Solution
Integrated communication strategy combining traditional PR with digital outreach.
Services Provided
- Brand Strategy
- Digital PR
- Content Development
- Stakeholder Engagement
Key Results
- 20% increase in brand recognition
- Enhanced digital presence
- Stronger stakeholder relationships
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